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Report on Operations
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James L. Hunter
President and
Chief Executive Officer,
Mackenzie Financial Corporation
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The past three
years represent one of the most difficult periods in the history
of the markets and our firm. But the outstanding qualities
of our team, our products and our partnerships have combined
to overcome this challenge. It was a fitting close to the
year in December when financial advisors named Mackenzie as
Fund Company of the Year at the industrys Canadian Investment
Awards Gala.
With equity markets
down and global tensions on the rise, investor confidence
is understandably low. We empathize with individual investors.
As well, Mackenzies strong and supportive relationship
with independent financial advisors has never been more important.
In an uncertain investment climate, the experienced and professional
advice of an advisor is more important than ever.
Our comprehensive
relationships with more than 35,000 independent advisors have
played a large part in generating strong results relative
to our competitors. These results are underpinned by our management
teams focus on five principles of our business:
- Industry-leading investment performance
- Industry-leading product and service
innovation
- Industry-leading sales outreach to
independent financial advisors
- Industry-leading marketing, educational
and service support
- Disciplined financial management
Our management
team implements decisions with tremendous spirit and enthusiasm.
Their diligence and integrity set us apart in the fiercely
competitive marketplace.
As a result,
Mackenzie is one of Canadas leading mutual fund companies
focused on the independent financial advisor. Our employee
team totals over 1,400 full-time people and we have $34.4
billion in assets under management and administration through
1.5 million client and institutional accounts. The feedback
from the people we serve is very positive Mackenzie
won a total of eight awards at the Canadian Investment Awards
Gala, more than any other company.
Leading Investment
Performance
Mackenzie has
an excellent team of fund managers. There is an abundance
of objective evidence to support their quality. Eighty-five
percent of the assets managed by Mackenzie were in the top
half of performance for all funds over five years as of December
31, 2002. The results are equally impressive over shorter
periods. During 2002, Mackenzie also had more four and five
star rated funds by the independent Morningstar service than
any other Canadian mutual fund company.
In addition to
the strong Mackenzie brand, funds are offered through five
names: Cundill, Ivy, Keystone, Maxxum and Universal. The Ivy
Funds celebrated their 10th anniversary in 2002 and it was
fitting that Jerry Javasky was voted Analysts Choice
Fund Manager of the Year, for a second time in four years.
Alan Pasnik of the Cundill team and our Chief Investment Strategist,
Fred Sturm, were also recognized for industry-leading performance
in their categories. The outstanding long-term performance
records of Peter Cundill, Stephen Peak and Bill Procter, as
well as many others, further solidify our investment results
leadership. This industry-leading recognition for investment
excellence helped boost our visibility in the marketplace
relative to our competitors. Most important, it led to the
resurgence in net sales of profitable long-term funds at a
time when the industry was in net redemptions for much of
the year. Net sales of long-term funds totalled $700 million
in 2002, compared to net redemptions of $627 million in 2001.
Net sales of all Mackenzie funds for 2002 totalled $288 million.
Strong Advisor
Relationships
Mackenzie relies
on independent financial advisors to recommend our product
to their clients. Survey research conducted in 2002 demonstrated
strong and improving relations with these advisors. In fact,
Mackenzies overall advisor satisfaction improved by
42% for 2002 over 2001. Advisors satisfaction also increased
with services from our MRS operation. Concerns regarding channel
conflict issues, which arose when Investors Group acquired
Mackenzie, have largely been addressed. Advisors tell us that
our focused advisor wholesaler teams, our investment performance
and our independent corporate leadership, are the principle
reasons their support has been unwavering. Our commitment
to advisor and investor education was recognized by sweeping
the awards for the best programs in this area. Just as important,
our back office capability continues to improve. To support
our market and brand positioning, a new advertising campaign
was unveiled at the end of 2002 under the theme Choose
Wisely.
Leading Product
and Service Innovation
Mackenzie has
a long history of developing innovative products and services.
Financial advisors continue to rank Mackenzies broad
product mix as our number one competitive advantage. The year
2002 has been extremely productive in product development
and will be reflected in our financial results in the years
ahead. During 2002, we launched the T-Series of seven funds
offering monthly cash flow with tax benefits. A bond substitute
fund and an additional hedge style fund were also launched.
During 2003, we expect to unveil a number of new products,
including further innovations in the area of tax efficient
investing. Products that are tax smart are the next frontier
of investing and Mackenzie will continue as a pioneer and
leader.
During 2002,
we also merged 29 redundant funds, resulting primarily from
the Maxxum, Industrial and Scudder integration, to reduce
unitholder costs. We renegotiated a number of major sub-advisory
agreements reducing rates per dollar of assets managed.
The net result
of these initiatives on fiscal 2003 will be financially positive.
That contribution will grow substantially beyond 2003 as launch
costs are absorbed and as we build sales momentum and assets
in the years ahead.
Sale of U.S.
Operations
We completed
the sale of Mackenzie Investment Management Inc. (Mackenzie
Investment) in December 2002. The decision to sell Mackenzie
Investment is part of Mackenzies strategy to focus on
its core Canadian distribution operations and the needs of
Canadian independent financial advisors and their clients.
Proceeds of CDN$95 million from the Mackenzie Investment transaction
were used to repay the bridge financing related to the acquisition
of Mackenzie by Investors Group. Related to this transaction,
we formed a long-term investment management alliance at industry
competitive terms with the buyer of Mackenzie Investment
Waddell & Reed Financial, Inc., a leading U.S. mutual
fund company based in Kansas.
Added Efficiencies
and Profitability
Mackenzie offers
trust and administrative services through M.R.S. Trust Company,
Multiple Retirement Services Inc., M.R.S. Securities Services
Inc. and Winfund Software Corp. The resources of this group
have been utilized to lower costs and generate new profits
across the broader company. For example, brokerage arrangements
were renegotiated for M.R.S. Securities Services Inc. and
Investors Group Securities Inc. Necessary qualifications were
obtained for M.R.S. Trust Company to be able to provide Canadian
content qualification to both Mackenzies and Investors
Groups foreign funds for registered accounts. Mackenzie
is the first non-bank owned mutual fund company to have this
capability.
Mackenzies
contribution to the group net income from operations before
interest and taxes increased by $26.1 million or 13.6% on
a pro forma basis.
A Tribute
It is with sadness
we note the passing of Neil Lovatt in 2002, Mackenzies
former Chief Investment Officer and the Chairman of Mackenzie
Investment Management Inc. Neil has left a great legacy at
Mackenzie.
A Bright Future
In a difficult
year, Mackenzie has made a strong contribution, and we have
set the stage for further exciting and profitable developments.
We intend to employ our size, the resources of our parent
and sister companies within the Power Financial group of companies
to compete effectively in the financial services industry
in Canada in the years ahead. Combined with our talented management,
employees, dealers and advisor partners, we are a company
to watch.

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